The multi-talented Nigerian Hip-hop pioneer, eLDee, who is popular for his work as a singer, songwriter, rapper and music producer has decided to up the ante by going back behind the camera as a music video director.
eLDee’s decision to resume shooting videos has already started to yield dividends as he has been contracted to work with a handful of talents. Just last week, eLDee was on set as director for soul singer, Lami’s ‘Ere-Ife’, which he co-wrote and on which he also features. The video was shot at exclusive locations around Lagos.
A few weeks ago, he shot the video for Timi D Black One’s ‘Police’. Timi, an alumnus of eLDee’s Trybe Records, recently resurfaced from a long hiatus after completing his university education. Now a certified dentist (like another eLDee protégé, Dr. Sid of Mo’ Hits), Timi’s street banger is already getting a lot of airplay on radio. The video will see eLDee re-cementing his position as a talented video director in an industry that is flooded with lackluster videos.
In the past eLDee had directed and co-directed popular videos such as: ‘Plenty Nonsense’ for Trybesmen, ‘Carry Am Go’ for 2Shotz, ‘Emi Le Gan’ for Sasha, and ‘Don’t Stop’ for Dr Sid. He also directed ‘I Go Yarn’, ‘Im leaving’, ‘Champion’, and ‘Bosi Gbangba’ for himself.
eLDee has been busy shooting videos in the past few months. He directed seven videos off his Is It Your Money? album – ‘One Day’ -- A track which points out the continued failure of our Leaders and their successive governments; the club banger, ‘Ota Mi’ which has been released; ‘Respect me’, ‘Fly Away’, ‘Na You’, ‘You blow my mind’ and ‘Koleyewon’, which are yet-to-be-released. Other videos yet to be released that are shot by eLDee include ‘My guys dem’ where he features with Proto (The Nigerian half of the sensational group Chiddy Bang), and ‘Omo Naija’ where he features with Uk based Bigz, and the dynamic hip-hop duo of SAS.
‘One Day’ is a part of eLDee’s continued fight and passion for social change in Nigeria. He has repeatedly put his weight behind pressure groups such as #LightupNigeria and #EnoughIsEnough.
eLDee, who was behind such hits as ‘Bosi gbangba’, ‘Big Boy’, and more recently, ‘You Know It’ by Goldie and ‘Ota mi’ by himself, is the founder of Trybesmen and Trybe Records. He is a consummate music producer, recording artiste, songwriter and a qualified architect. His solo career hits like ‘African Chiquito’, ‘I go yarn’, ‘Champion’, ‘Im leaving’, ‘Bosi gbangba’, and ‘Big boy’ have been aired on radio stations all over the world. His latest album ‘Is It Your Money?’ was released March 2010 and boasts of successful singles like ‘Ota Mi’, ‘You blow my Mind’, ‘Feel good music’ and ‘One Day’.
