West Africa (SEWA), a wholly owned subsidiary of Samsung Electronics Co. Mobile Division on Friday, May 27, announced that it has signed on singers - Banky W and Sasha - as its brand ambassadors.
Speaking at a media brief to showcase the new brand ambassadors, the director, HHP (Hand Held Products), Samsung Electronics West Africa (SEWA), Fady Khatib, said "the company recognises the importance and impact of dynamic brand ambassadors in the country."
The recent development, he noted, is in synchronization with the electronics giant's continuous brand positioning exercise "aimed at maintainingits leadership position in the country."
"We are confident with our new brand ambassadors we will be able to widen our appeal further in the country. In fact, their choice makes perfect sense for Samsung Mobile, both strategically and as a representation of what they both encompass as musicians and role models for the Nigerian youths," Khatib added.
R&B crooner, Banky W, while giving his remark, said "Samsung Mobile represents the hope for a better tomorrow, given its commitment to providing quality products and services as well as the development of youths in Nigeria. I'm indeed very proud to be associated with them."
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