Kate Henshaw, Banky W to drive Samsung Mobile devices
Samsung Electronics West Africa has unveiled Nollywood actress Kate Henshaw and R&B star Banky W as 2013 Brand Ambassadors for it’s mobile division. Based on the agreement, which was signed recently in Lagos, both artistes will be working together to raise awareness for Samsung mobile products and ultimately contribute to making Samsung phones the preferred brand in the West Africa sub-region.
Speaking at the unveiling ceremony, the Managing Director, Samsung Electronics West Africa, Mr. Brovo Kim noted that Henshaw and Banky W represent the values that Samsung has stood for over the years.
“The Samsung brand stands for qualities of innovation, change, discovery, self-expression and excellence in performance; these qualities are epitomized by Banky W and Kate Henshaw, whose quality and depth of work as well as versatility as artistes have endeared them to Nigerians today. We are indeed very proud and privileged to have them as our Brand Ambassadors,” he said.
Kim described the coming of Kate Henshaw as an opportunity for Samsung to reach out to its customers through Nigeria’s movie industry.
“We want to further connect with our customers at all touch points, especially through film as it is one of the passions of people in West Africa. Samsung plans to leverage Henshaw in its brand advertising as well as product advertising for mobile phones.”
Meanwhile, in line with its tradition of introducing innovative, consumer-oriented, breakthrough technology products, Samsung also announced a brand new member in its Galaxy line-up with Samsung Galaxy Grand. The 5-inch display, smart dual-SIM Galaxy Grand combines the features of Samsung’s game-changing Galaxy S III and the revolutionary Galaxy Note II, which were released by the manufacturing giant last year.
Already, the device has gone up for preorder on various online stores in Nigeria, ahead of its release next month. Consumers, who take advantage of the preorder campaign are entitled to a free limited edition flip cover of the device, autographed by Banky W, while those who redeem their order before Valentine’s Day stand a chance to win a ticket to the official unveiling of the device on February 15, 2013. The opportunity to spend a weekend at the prestigious Oriental Hotel and also enjoy dinner with the brand ambassadors is also open to consumers who preorder the device.
According to Samsung Electronics West Africa’s Business Head (Hand Held Products), Mr. Emmanouil Revmatas, the Galaxy Grand is revolutionary not only in terms of the great Smartphone experience that it will provide but also in terms of its value proposition.
“We feel that the Galaxy Grand will further fuel the growth of the Smartphone market in Nigeria and will especially delight consumers looking for a great Smart dual-SIM phone. The Galaxy Grand best meets the growing consumer preference for a large screen device that gives them a great multimedia experience and superior performance.”