Rising Hip-Hop star Davido was last Wednesday unveiled as the new face of Pulse, a new value offering targeted at the youth sedment of its consumer market.
The platform is specifically designed to give the youth a unique opportunity to connect around their common likes, passions and lifestyle. Davido was unveiled as the face of MTN Pulse at a star-studded media launch held in Lagos, on April 4, 2012.
An upgrade of MTN Fun-link, MTN Pulse is a reloaded platform for the Youth and Trendy’s Segment offering young people across Nigeria, the opportunity to be part of the largest youth community, one that is also vibrant and distinctive.
The General Manager, Consumer Marketing, MTN, Mr Kola Oyeyemi while speaking on this new value proposition noted that the youth segment of the society represents a group of dynamic people who need to be catered for in a special way.
According to him “MTN has identified the youth segment as the backbone and future of every economy therefore they must be provided with services and products that will enhance their likes and passions in a way that adds value to them” The new package which is described by the telecoms company as a gift for the young generation is loaded with enticing freebies and benefits.
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