Speculation was Soulmate Industries Limited, makers of Soulmate Hair Cream would let rapper Kel – who has been having quite a hard time making a comeback – go for rave of the moment female artiste Mo Cheedah but representative of the Haircare product inform otherwise.
Mo’Cheddah would be joing exisiting Brand Ambassador Kel “to lead soulmate Hair Care Products to market domination”, sources informed.
Mo’Cheddah is described as “an epitome of beauty, talent and quality. This quickly attracted the hair care brand to seek her signature to represent the brand and help create a continuous market dominance.”
Kel renewed her contract with the brand on her birthday. The Franchise Celebrity, Mo’cheedah will work with Kel, the sizzling Rap Artist who recently signed an extension of her contract with the brand. This comes on her birthday, 25th February 2011, and serves as her birthday gift from the hair care brand that props the Rapper for a successful activation in the last one year.
The renewal of Kel was also attributed as an act of continuity and great expectations from the Kel brand this year.
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