Saturday, March 26, 2011

MTV in real talk


MTV Networks Africa is at it again as they present Real Talk, an innovative marketing seminar for brands and organizations that will target the Nigerian youth.

Real Talk is a one-day event that will feature a seminar, executive discussion and a final presentation of ‘youth marketing best practice, strategy and tactics including events, branding, content creation, digital marketing and street marketing’.


A panel of influential entrepreneurs and businesspersons will be included in this seminar, as they will discuss on the areas of the aforementioned topics.

They include Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa; Biodun Shobanjo, Troyka, Insight; Ben Murray-Bruce, Chairman, Silverbird Group and Leke Alder, Principal, Alder Consulting.

‘Real Talk is designed to help brands and marketers understand the most productive and authentic ways to interact with the Nigerian youth demographic. Tapping into the broad experience of the panelists and utilizing case studies, Real Talk will provide a compelling overview on how to connect, convert and retain the youth’, Alex Okosi, MD, MTV Networks Africa comments.

Inspirational star TV show host and anchor of the popular ‘Moments with Mo’ show Mo’ Abudu, will take the role of moderating the event as she will guide both the attendees and the panel through a series of discussions.

This forum will take place on Wednesday, March 30, 2011 at the Civic Centre,

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